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Three messages, sent for you, that sound like you wrote them
Send the quote, and it takes over: a check-in at three days, a reason to answer at ten, and one clean close at twenty-one. Then it stops, permanently.
- Forward the quote or send it through the app — either works
- Replies come back to your own number, and the sequence stops the moment one arrives
- Message wording per trade, editable, in English and Spanish
- Three messages maximum. Ever. There is no drip campaign in here.
Expected launch price $19 a month. One number, unlimited quotes, not per seat.
Why the follow-up does not happen
Five reasons, and only one of them is about not caring.
- The quote was sent from a roof at 6pmBy the time there is a moment to think about following up, the quote is four days old and somewhere in a sent folder underneath eleven others.
- Nobody knows which ones are still liveWithout a list, following up means remembering, and remembering is the part that fails. The quotes you chase are the ones you happened to think of.
- It feels like beggingThe single most common reason given, and it is a wording problem rather than a moral one. A follow-up that gives the customer new information does not feel like chasing to either party.
- The busy weeks are the ones with the most quotes outThe mechanism is cruel: the weeks when you most need the work to convert are the weeks you have least capacity to convert it.
- One bad experience of being pushyAlmost everyone has followed up badly once, been made to feel it, and quietly stopped. Three messages spaced across three weeks is a long way from that, and it does not feel like it from the inside.
None of these are solved by a better CRM. They are solved by the follow-up happening without a decision being required.
The arithmetic that makes this worth $19
Take a business sending forty quotes a month at an average of $1,400, converting a quarter of them. That is fourteen thousand dollars of work won and forty-two thousand walking away.
Follow-up does not convert the walkaways. What it does, consistently, is move a few points — the customer who genuinely meant to reply, the one who was waiting on a spouse, the one whose other quote came in higher and never got back to you. Three points on forty quotes at $1,400 is a bit over sixteen hundred dollars a month.
That is the entire business case and it does not require anything clever. It is also why the incumbents put this behind a $169 tier: it is worth far more than the price of the software, and they know it.
Where the feature lives today
Published pricing, August 2026. The column that matters is the third one.
| Product | Entry price | Quote follow-up automation available at | Per seat? |
|---|---|---|---|
| Quote Follow-Up | $19/mo | The only thing it does | No |
| Jobber | $29/mo, 1 user | Connect tier — about $169/mo for 5 | Yes |
| Housecall Pro | ~$49/mo | Higher tiers — about $149/mo for 5 | Yes |
| FieldPulse | mid-tier suite | Included, inside a full ops platform | Yes |
| A notebook | $0 | When you remember | No |
Jobber is a good product and this table is not an argument against it. If you need scheduling, dispatch and invoicing, buy Jobber — the follow-up comes free with a system you actually needed. This is for the operation that has none of those problems and one of this one.
The three messages
Spacing matters more than wording, and both matter less than the fact that they get sent at all.
- 1
Day 3 — the check-in
"Sent that quote Tuesday — any questions on it? Happy to walk through the pricing."
Three days is long enough not to be pushy and short enough that they still remember which quote you mean. The offer to explain the pricing is the part that gets replies, because price is what they are actually turning over.
- 2
Day 10 — the new information
"Still holding that price. If you're planning around the winter, I've got space the week of the 14th."
This one must contain something they did not have before — availability, a price hold, a note about timing. A second message that only repeats the first is what makes follow-up feel like chasing.
- 3
Day 21 — the close
"Assuming you've gone another way on this one — no problem at all. If it comes back around, you know where I am."
The highest-response message of the three, reliably, and the one people are most afraid to send. Giving someone permission to say no is the fastest way to find out that they had not decided anything.
Then it stops. No fourth message, no re-engagement three months later, no newsletter. The stopping is a feature, and it is why this can be a $19 product rather than a marketing platform.
What it would cost
Flat. One number, one inbox, unlimited quotes, no per-seat maths.
Expected launch price
$19per month
Founder price$12 per month
One number, one inbox, unlimited quotes. Not per user — a two-van operation is not five seats and should not be priced as though it were.
This product does not exist yet. The number above is the price we expect to launch at, not a commitment. If the waitlist says it is wrong, it changes.
What the price covers
- Three follow-ups on every quote, sent automatically
- Replies land on your own number and stop the sequence
- Message wording per trade, editable, English and Spanish
- A list of every quote still open, with its age
- A weekly note: what went out, what came back, what closed
- Forward-to-track — send the quote however you already do
What it does not cover
- Quoting, pricing, or estimating. This starts after the quote exists.
- Scheduling, dispatch, invoicing, inventory. Buy Jobber.
- A fourth message, a nurture sequence, or a newsletter.
- Any suggestion about discounting when a customer goes quiet.
Founder price holds while the account stays open.
Objections
- I do not want to be that guy who keeps texting.
- Three messages over three weeks is not that guy. That guy sends the second one the next morning and the fourth one after they said no. The spacing here exists specifically to be the opposite of that, and the third message is written to make saying no easy.
- If they wanted it they would call.
- Some would. Most people who did not reply to a quote are not rejecting it — they are waiting on a partner, comparing, or have simply not got to it. The third message reliably surfaces a group of people who thought they had already decided to go ahead and had not told anyone.
- I already use Jobber.
- Then check which tier you are on. If follow-up automation is included, you have this covered and should use it rather than buy anything. If it sits two tiers above you, that gap is precisely the situation this exists for.
- Automated messages will sound automated.
- They will if you send the defaults unchanged, which is why the wording is editable and why the templates are written by trade rather than generically. A message that mentions the winter and the week of the 14th does not read as software; one that says 'just circling back' does.
Tell me when this exists
Useful in the context field: your trade, and roughly how many quotes go out in a month.