# Quote follow-up messages, by trade and by day

Three messages per quote. Day 3, day 10, day 21. Then stop.

Replace {NAME}, {JOB}, {DATE}, {PRICE} and {WEEK}. Keep them short — these are
read on a phone, standing up, between other things.

---

## Electrical — domestic

**Day 3**
> Hi {NAME}, sent that quote over on {DATE} for the {JOB}. Any questions on it?
> Happy to talk through what's in the price if that helps.

**Day 10**
> {NAME} — still holding {PRICE} for the {JOB}. I've got a gap the week of
> {WEEK} if you want it done before things get busy.

**Day 21**
> I'll assume you've gone another way on the {JOB} — no problem at all. If it
> comes back around, you know where I am.

---

## Plumbing and heating

**Day 3**
> Hi {NAME}, quote for the {JOB} went over on {DATE}. Anything you want me to
> explain? Some of it is parts and some is labour and it's not obvious which.

**Day 10**
> {NAME}, price still stands on the {JOB}. Worth saying: if it's the boiler
> you're deciding about, doing it before winter is about £200 cheaper than
> doing it during.

**Day 21**
> Sounds like you've sorted the {JOB} elsewhere — all good. Give me a shout if
> anything else comes up.

---

## Roofing

**Day 3**
> Hi {NAME}, that's the quote for the {JOB} from {DATE}. Happy to go over the
> scope — roofing quotes are hard to compare and mine might not line up with
> the others you've had.

**Day 10**
> {NAME} — holding {PRICE}. If you're comparing quotes, the thing worth
> checking is whether the others include the felt and battens. Mine does.

**Day 21**
> Assuming the {JOB} is sorted — no worries either way. If it isn't, or if
> anything shifts after the winter, I'm here.

---

## Landscaping

**Day 3**
> Hi {NAME}, sent the quote for the {JOB} on {DATE}. Any questions? Happy to
> tweak the scope if the number is more than you wanted to spend.

**Day 10**
> {NAME}, still got {PRICE} held for the {JOB}. I have the week of {WEEK} free
> — worth knowing that planting done now establishes much better than planting
> done in July.

**Day 21**
> I'll take it the {JOB} has gone another way — genuinely no problem. If you
> want to revisit it next season, drop me a line.

---

## Building and extensions

Longer decision cycles. Same three messages, wider spacing: day 7, day 21,
day 45.

**Day 7**
> Hi {NAME}, the quote for the {JOB} went across on {DATE}. Take your time with
> it — happy to sit down and go through the breakdown whenever suits.

**Day 21**
> {NAME}, checking in on the {JOB}. Prices on materials are moving, so if this
> is likely to happen I'd rather lock the number now than requote later.

**Day 45**
> I'll assume the {JOB} is either sorted or shelved. Either is fine. If it
> comes back, the quote is a starting point rather than a dead letter.

---

## Español (Latinoamérica) — versión general

**Día 3**
> Hola {NAME}, te pasé el presupuesto del {JOB} el {DATE}. ¿Alguna duda? Si
> querés te explico qué está incluido, que no siempre se entiende de una.

**Día 10**
> {NAME}, te mantengo el precio de {PRICE}. Tengo la semana del {WEEK} libre
> por si lo querés hacer ya.

**Día 21**
> Doy por hecho que el {JOB} lo resolviste por otro lado — sin problema. Si más
> adelante lo retomás, acá estoy.

---

## The rules that matter more than the wording

1. **Stop the moment they reply.** Anything else undoes all of it.

2. **Day 10 must contain something new.** Availability, a price hold, a note
   about timing or materials. A second message that only repeats the first is
   what makes follow-up feel like chasing.

3. **Never drop the price unprompted.** If they say it's too much, offer less
   work at a lower number. Dropping the price teaches the customer that your
   first number was invented.

4. **Send in the evening.** People decide about their house at home, not at
   eleven on a Tuesday morning.

5. **Three, and then never again.** The fourth message is the one that makes
   you the person you were afraid of being.